At ef98, your personal data is handled with the same care and precision we bring to every aspect of the platform. This Privacy Policy explains exactly what information we collect from players in Pakistan, how we use it, who we share it with, and what rights you hold over your own data.
ef98 ("we", "us", "our") is committed to protecting the privacy and personal data of every player who registers and engages with our platform at ef98.app. This Privacy Policy has been prepared in accordance with applicable data protection obligations under ef98's international gaming licence and is specifically addressed to players based in Pakistan who access the platform in English.
This policy sets out in plain, precise terms: what personal data ef98 collects from you; the purposes for which that data is used; the legal grounds on which we process it; with whom it may be shared; how long we retain it; and what rights you have in relation to your own information.
By registering an account on ef98, completing our Know Your Customer (KYC) verification, making a deposit via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, or simply browsing the platform, you acknowledge that you have read this Privacy Policy and understand how your data will be handled. If you do not agree with any part of this policy, you should discontinue use of the ef98 platform.
Your data is never sold. ef98 does not sell, rent, or trade your personal information to third-party marketing organisations. Data sharing is limited strictly to operational necessity and regulatory compliance.
ef98 collects personal data across several categories, depending on your level of engagement with the platform. The table below summarises the principal categories of data we collect and the circumstances in which they are gathered.
| Category | Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, nationality | Registration & KYC verification |
| Contact Data | Mobile number, email address, residential address (city, province) | Registration & account updates |
| Financial Data | Payment account identifiers (JazzCash/EasyPaisa number, bank account details), transaction amounts in PKR | Deposits, withdrawals & KYC |
| Gaming Activity Data | Game sessions, bet history, win/loss records, PSL and cricket betting markets accessed, bonus usage | Ongoing platform use |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps | Automatic collection on login and browsing |
| Communications Data | Live chat transcripts, support email content, complaint records | When you contact ef98 support |
| Responsible Gaming Data | Deposit limit settings, self-exclusion status, session time alerts, reality check preferences | When responsible gaming tools are activated |
ef98 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is strictly necessary for identity verification under our KYC obligations.
ef98 processes personal data only for defined, legitimate purposes. The following list details each purpose alongside the data categories involved:
ef98 does not use your personal data for automated decision-making that produces legal or similarly significant effects without human review, except where expressly required by applicable regulatory obligation.
Every instance of personal data processing carried out by ef98 is grounded in one of the following legal bases:
ef98 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small data files placed on your device when you access ef98.app. They enable us to recognise your browser across sessions, maintain your login state, and collect analytical data about platform usage.
You may manage or withdraw consent for non-essential cookies at any time through the cookie preference panel accessible within the ef98 platform or via your browser's built-in cookie management settings. Please note that disabling strictly necessary cookies will impair or prevent your ability to access the platform.
ef98 does not sell your personal data to any third party. We may share your data with the following categories of recipient, strictly on a need-to-know basis and only to the extent necessary for the stated purpose:
All third-party service providers engaged by ef98 are subject to contractual data processing agreements that restrict them from using your data for any purpose other than the specific service they are providing to ef98.
ef98 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable licensing and legal obligations. The following retention principles apply:
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with ef98's internal data destruction procedures.
ef98 implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Key security controls in place include:
While ef98 takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your own account credentials and for notifying ef98 immediately if you suspect any unauthorised access to your account.
As an ef98 player, you hold a number of rights in relation to the personal data we hold about you. ef98 is committed to honouring these rights promptly and without undue formality. The rights available to you are set out below.
Request a copy of the personal data ef98 holds about you, along with information about how it is being processed.
Request correction of inaccurate or incomplete personal data held in your ef98 account.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as while a dispute about its accuracy is under review.
Request a structured, machine-readable copy of personal data you have provided to ef98, where processing is based on consent or contract.
Object to processing based on ef98's legitimate interests, including profiling for fraud prevention, where you have grounds relating to your particular situation.
Where processing is based on your consent (e.g., promotional communications), withdraw that consent at any time without affecting prior processing.
Lodge a complaint with ef98's data protection contact or with the supervisory authority under ef98's licensing jurisdiction if you believe your rights have been breached.
To exercise any of the above rights, please contact ef98's support team via live chat or by emailing [email protected]. ef98 will acknowledge your request within a reasonable period and respond fully within the timeframe required under our licensing obligations. We may need to verify your identity before processing a data rights request.
ef98 strictly prohibits use of the platform by persons under the age of 21. ef98 does not knowingly collect, process, or retain personal data from any individual under 21 years of age. If we discover that data has been collected from a minor, that account will be immediately suspended, all data will be securely deleted, and any funds held will be handled in accordance with our licensing authority's guidance.
ef98 takes its age verification obligations seriously. All new registrations are subject to age checks, and the platform's KYC process requires submission of a government-issued identity document confirming date of birth. Players in Pakistan are required to confirm, at the point of registration, that they are at least 21 years of age.
Parents and guardians who believe that a minor may have registered on ef98 should contact support immediately at [email protected] so that the matter can be investigated and resolved without delay.
The ef98 platform may contain links to third-party websites, payment provider portals, or gaming content provider interfaces. This Privacy Policy applies solely to data processed by ef98 in connection with the ef98.app platform. ef98 has no control over the privacy practices of third-party sites and accepts no responsibility for the manner in which those parties collect, use, or protect your data.
Players are encouraged to review the privacy policies of any third-party service — including payment providers such as JazzCash and EasyPaisa — before submitting personal information through those services.
ef98 reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or our licensing obligations. The effective date at the top of this page will be updated whenever a revision is published.
Where changes are material — meaning they significantly affect your rights or the way your data is used — ef98 will notify registered players via the contact details associated with their account prior to the changes taking effect. For minor or administrative updates, publication of the revised policy on this page constitutes sufficient notice.
Your continued use of ef98 following the effective date of any revised Privacy Policy constitutes your acknowledgement of, and agreement to, the updated terms. If you do not agree with the revised policy, you should discontinue use and may request account closure in accordance with the Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or the manner in which ef98 processes your personal data, please reach out to the ef98 support team through the following channels:
Please include your registered ef98 username and a clear description of your query or request when contacting us to ensure the most efficient resolution. For formal data rights requests, ef98 may require identity verification before processing your request.
Our Privacy Commitments
These are not just policy words — they represent the practical steps ef98 takes every day to ensure the data of every Pakistani player on the platform is handled with integrity and care.
All data transferred between your device and ef98.app is encrypted using TLS. Whether you are logging in from Karachi or placing a PSL bet from Lahore, your connection is fully secured.
ef98 does not sell, rent, or trade your personal information to advertising networks or data brokers. Your data is used solely to operate your account and deliver the ef98 service.
Identity verification on ef98 is conducted with care and precision. Your CNIC and supporting documents are processed by specialist KYC providers under strict confidentiality obligations.
Access, correct, restrict, or request deletion of your personal data at any time. Your rights are real and ef98 will action them promptly — no bureaucratic runaround, no unnecessary delays.
ef98 does not hold your data indefinitely. Clear retention periods are in place for every data category, and data is securely deleted or anonymised when it is no longer required.
Questions about your data? ef98's support team is available around the clock in PKT. Submit a data rights request via live chat or email and receive a clear, timely response.
21+ Only. All gaming and betting on ef98 is strictly for users aged 21 and above. Please gamble responsibly. Self-exclusion and responsible gaming tools are available to all registered players.
Ready to Play
Your data is protected. Your privacy is respected. Join Pakistan's premier online gaming platform and enjoy cricket betting, live casino, and slots — all in PKR.
21+ only. Please gamble responsibly. By using ef98 you confirm you have read and accepted this Privacy Policy.